A huge hand slap

Here's a prime example of what can happen when an agency focuses on their own gain and benefit instead of the clients'. Although this ad was spec (even worse) and used to pitch the business which they never were awarded (double slap). This is a prime example of doing something creative for the sake of being creative and forgoing the benefit to the client. Is it waaayyy off brand? YES. I think DDB Brazil has their hands full of feedback and I've heard rumors that the team responsible for creating the ad has been let go. Do you think that's justified??

WWF AD.

Happy Wednesday and stay creative. (and on strategy)

Cheers