Well it seems like the ad world keeps going for a shit every time I read about it. People I talk to and other blogs I read all say the same thing, it’s not getting any better any time soon. No wonder, the bloody government tries to put out this false beacon of hope announcing that the recession is turning a corner for the better and will soon be over. What drugs are you idiots on? This thing is going to last for a while so get used to it.
The state of the ad industry in Canada is gloomy to say the least, thousands are laid off, many of them never to return. Those that once held the higher level positions claiming the six digit incomes are on their ass in the streets or are having to take pay cuts to keep their jobs. I guess it was fun while it lasted but there isn’t any gravy to be sucked up anywhere. Freelance is hit and miss these days. Those that can get it are gripping to it tighter than a fat kid on a twinkie. Many of those who have been cast out and laid off have turned it into a positive life experience and have decided to veer in a different course all together. Check out this latest documentary on the biz http://lemonademovie.com/
For me, I choose to go all in. I joined forces with a long time industry guru of mine and we opened up our own shop called Cream. www.creamontop.ca
Unlike our hefty dinosaur agencies we used to work for, our agency is nimble, cost-effective and it’s fun! We work with the clients we want to work with, go after the business we love to work on, it’s a great change. It’s also the toughest thing I’ve ever done. You don’t have the security of a steady pay check or the assurance of knowing if you will get through it ok but that is the thrill of it, the challenge that makes it so rewarding.
For those out there that are looking for work and are finding it hard to make ends meet I suggest you go client side. Maybe some of them can rely on your expertise to educate them on the benefits of being strategic and creative.
It’s funny how an economic downturn can force you to get your priorities in order, to reinvent yourself if need be, or to give you that kick in the ass you need to get your shit together and really go after what you want.
If anyone wants to send me their portfolio I can see if I can help out with some freelance from Cream.
Till next time.
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