Somethings keep repeating

I was watching some videos this morning about a few of the original heavy weights in the ad industry. I came across this video of David Ogilvy talking about how Direct Response was the new bloodline of the advertising industry. I found it fascinating how there are many parallels to the digital world now. If you watch the video and exchange "Direct Advertising" for Social media you could run this today.

Funny how things change, but not really.

Cheers