I saw the recent ad/video that was created for Toshiba HD cameras. I like it. It's different as well as a new Guinness World Record. This is the true future of where advertising is going, creative executions that aren't hard sells. Ideas that get people involved and interested to want to find out more about a brand instead of being spoon fed some strategic jargon they care nothing about or don't understand.
The future of advertising isn't creating advertising. It's about creative ideas that come together to form a reason for people to be involved.
This is a cool idea.
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